In a business world that is rapidly changing, Internet marketing and the digital possibilities it encompasses can be intimidating for some professionals. Others are embracing it.
One Back Mountain resident is not only active in the new realm, but is bringing the knowledge and expertise to other professionals in NEPA. Michelle Davies, of Sweet Valley, is a 10-year veteran blogger of NEPA helping to educate the area on the benefits of blogging and social media.
An IT engineer for WNEP-TV and a part-time student at Luzerne County Community College, Davies maintains two regular blogs. The first is a personal blog where she writes about anything that might be on her mind such as the neighbors, tech topics or family. The second is NEPAblogs.com, where she writes about topics important in the area.
Davies also assisted in hosting the first big blogging conference in NEPA, BlogCon on Sept. 29 at Luzerne County Community College.
The event featured sessions on social media, blogging, content strategy, search engine optimization and much more. It was a comprehensive Internet education for anyone with an interest in promoting themselves or their business online. The event was organized entirely by local professionals in the field, a group that calls itself the Fearsome Foursome and consists of Davies, Carla Porter, Mandy Boyle and Leslie Stewart. Each member of the group played a specific role in the event and each had her own expertise to offer the group.
Davies was the IT specialist, the master of presentations and updated the website in the months prior to the event. But BlogCon was only a side gig for her. Her busy life might make you question how she could possibly have time to not only learn, but also teach the ins and outs of internet marketing. We caught up with Davies and had the opportunity to discuss with her, how and why she makes the time.
Q: Why did you begin blogging?
A: I've been doing it a while. I started years ago on DiaryLand and moved onto my own domain. I just saw other people doing it and I said, ‘I can do that.' It really just helps me to get something off my chest and out of my head.
Q: What keeps you writing?
A: I like knowing I might be helping someone. A lot of people who read blogs are just looking for someone to connect with.
Q: How did you get involved with organizing BlogCon?
A: Well it grew out of Blog Fest. It's kind of an informal mixer started by political bloggers. Carla and I started talking about an event that was more like the name suggested where people could discuss blogging and where you could learn. But we needed more help so we recruited Leslie and Mandy.
Q: How do you find time between school, work and family to maintain two blogs and get involved with an event like BlogCon?
A: It's a challenge sometimes, and it's a lot of late nights and early mornings. You need to just focus on what's important at the time and prioritize, and do what is most important at the moment. My husband and I really work as a team, so we can coordinate our schedules with the kids and we work things out. He usually works from home, so that makes things easier too.
Davies says that next year the group hopes to grow the event next year and is already working on plans for the 2013 event.
Since September, the group has hosted a mixer for bloggers and social media junkies where people from the area can get together, compare notes and ideas and learn from one another.
Davies and the rest of the Fearsome Foursome help to bring the secrets of success with the technology new business requires to Northeastern Pennsylvania.
For more information on BlogCon or on Davies, visit nepablogcon.com.